About Us
Shaping the future of healthcare by making revenue cycle management intelligent, automated, and effortless.
About Us
Shaping the future of healthcare by making revenue cycle management intelligent, automated, and effortless.
Rinova is a physician-founded revenue cycle management solution, born from firsthand experience with the complexities and frustrations of medical billing.
After grappling with these challenges in their own practice—and hearing similar struggles from over 400 healthcare clients at our remote staffing sister company, Edge—our founders set out to solve the RCM problem once and for all.
That vision led to the launch of Rinova: a smarter, more streamlined approach to healthcare revenue.
Meet the team
Get to know the people driving innovation at Rinova AI.
Rihan Javid
Co-Founder & Chief Executive Officer
A practicing doctor and operator, Rihan deeply understands the challenges our healthcare customers face—because he’s lived them. As the co-founder of Rinova, he’s helped modernize revenue cycle management with empathy and precision.
Iffi Wahla
Co-Founder & President
A third-time founder with a background in insurance and risk management, Iffi brings big-picture vision and grounded, global experience to everything we do. His leadership is driven by a belief in equity, velocity, and building things that last.
Umer Tahir
Chief Operating Officer
A physician by training and operator at heart, Umer blends clinical insight with business execution. As Chief Operating Officer of Rinova AI, he’s built the systems and teams that power Rinova’s AI-driven approach to solving some of the most persistent challenges in healthcare.
Umer Shahid
Director of Growth
As Director of Growth, Umer is a seasoned operator who leverages his deep service experience to scale Rinova’s teams and systems. He’s instrumental in bringing structure, speed, and global execution, ensuring customers consistently get maximum value from Rinova’s services.
Harima Azam
Sr. Director
Harima understands the complexity behind healthcare operations, having trained and enabled teams that support providers across the U.S. As Sr. Director, she’s building the systems and processes that keep our work scalable, with a sharp focus on people, performance, and outcomes.
Start Your
Rinova AI
Journey Today
Start Your Rinova AI Journey Today
Take a back seat. Let us handle your revenue cycle needs
30-45 min live demo
Walkthrough of AI-powered RCM
Integration overview
Live Q&A
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